Not only does this show the relationship between gaming and music, but it also suggests opportunities to enhance engagement-and revenues-by integrating music and gaming more tightly. Almost a quarter wish they could purchase music they hear in a game or be able to add it to a playlist, and nearly as many share music recommendations with other people gaming online. In our Digital Media Trends fall pulse survey, we found that 42% of Gen Z gamers listen to other music while gaming, and 34% hear music in a game and then look it up online to stream or buy. Gaming and music have a strong relationship, yet it can be difficult for gamers to purchase the music they discover or easily add it to playlists.
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